With 60% of purchase decisions being made in the fitting room, the right lighting is essential to influencing the buying process. In terms of square footage, the fitting room is the most valuable space in your store.
Additionally, shopper behavior is increasingly integrated with the digital world, and fashion blogging is yet another way to get your brand out onto the world. Selfies enable shoppers to connect and express themselves, either in a small way with their friends, or to a larger audience online.
The right lighting helps people look their best while trying on clothes, as well as when they’re sharing their new look with friends, on a blog, or on social media.