Research shows that when storefront window lighting changes, shoppers react. According to research, 11% more people stopped at a dynamic window display, and an additional 19% entered the store.
With only a few seconds to attract the attention of passersby, your shop window display is one of the most important tools for pulling shoppers into your store. And lighting plays a crucial role in attracting and engaging customers before they even cross the threshold. Dynamic lighting scenes can be updated frequently to maintain interest, and the lighting can be changed seasonally or to support an important event. Spotlights draw attention to specific elements of your display to pique curiosity. And with centralized control, you can update your display lighting at any time, from anywhere.