Traditional ‘top-down’ lighting creates unflattering shadows on people’s faces and bodies, emphasizing every lump and bump. It’s much more flattering to use diffused lighting from the front. It makes people look better, while keeping a natural ambiance.
With Interact Retail you can also take advantage of scene selection. How will a particular dress look, for instance, at a wedding or the office? How will you look in this ‘athleisure’ outfit in the gym or in daylight? Our technology allows customers to see how an outfit would appear at a certain time of day or in a specific light setting.
Nowadays, digital screens are commonly found in fashion stores. The technology grabs people’s attention immediately. However, in areas where people spend some time — the cash register or a lounge area, for instance — digital screens are often perceived as loud and harsh. For these areas, we have an elegant solution that “whispers” rather than “shouts”. Soft content on fabric-covered panels provides a comfortable atmosphere. And combined with digital projection, it creates a gentle communication that is elegant and relaxed.
Real-world success — how it works in practice
Dutch lingerie retailer Livera makes use of our fitting room concept to present clothes in the best possible way. Customers are able to use three different lighting settings and the business estimates a sales increase of between 10 and 15% as a result. Polish fashion chain Top Secret also reports 15% sales increase after using our fitting room lighting.