Your collection changes constantly. Frequent updates of your product displays are therefore essential, as shoppers are expecting to find something new every time they visit. Create the maximum impact by using the best quality of light: Philips Fashion Proof Optics and LED flavors will give you higher contrasts, more vibrant colors and textures. Thanks to Interact Retail software, you can make displays stand out even more by adding dynamic and colored lighting. What’s more, Interact Retail Scene management makes it easy to design and control the light settings and dynamic scenes.
The power of motion
Humans are hardwired to notice motion. Movement has an immediate impact on our attention. That’s why our dynamic lighting has such a powerful effect on shoppers. The figures speak for themselves: in Eral 55 — a high-end clothing store in Milan, Italy, we increased stopping power by 11% and footfall by 19% using a dynamic LED lighting solution controlled by Interact Retail software.
The power of matching brand identity to store design
Combine store design with the power of Interact Retail lighting and controls to express your brand identity. Customizable and fully controllable lighting can be used to create your own unique light signature. Bershka integrated customized luminaires and ceiling panels to reflect their world of Rock ’n’ Roll. The solution is integrated to the central store management system — lighting scenes can be controlled from a touch panel in-store.
Engaging social media users
Millennial culture has connected fashion directly to social media. In fact, 84% of millennials say that their buying decisions are influenced by content they see on social networks and messaging apps. European retailer C&A installed a selfie station in six fitting room areas, creating a unique lighting stage for photographs. With up to 200 shoppers per day using the selfie station*, it is a concept that has a lot of potential. Are you ready to turn your shoppers into online promoters?
Real-world success — how it works in practice
Our LED flavors are such an improvement on industry-standard CRI-90 products that they are incorporated into almost all our projects. You’ll find them supporting displays in Bershka (ES), Deichmann (DE) and House of Fraser (UK). One of our most recognizable success stories is the implementation of Philips OneSpace ceiling panels in all Bershka stores worldwide. Soft, diffused light panels enhance the store identity and create a unique shopping experience.
*Selfie stations are a new concept for C&A; their first installation is in Germany.