The power of contrast
It all starts with making your store window look more attractive. Philips Fashion Proof Optics create 30% higher light levels and double the contrast, which is a great step in countering window reflections and creating attractive contrasts. With our Interact Retail Scene management, you can wirelessly aim and re-aim spots. Not only is it intuitive and user friendly, but it also promotes greater workplace safety. Even with high ceilings, changing your lighting is a ladder-free, one-person job.
The power of motion
Humans are hardwired to notice motion. Movement has an immediate impact on our attention. That’s why our dynamic lighting has such a powerful effect on shoppers. The figures speak for themselves: in Eral 55 — a high-end clothing store in Milan, Italy, we increased stopping power by 11% and footfall by 19% using a dynamic LED lighting solution controlled by Interact Retail software.
Create a welcoming entrance
By raising the light levels, you can make dark and uninviting entrances a thing of the past. Philips Fashion Proof Optics keep energy usage to a minimum by focusing the light on the product displays without any spilling to the floor. OneSpace luminous ceiling panels can also raise the light levels, while adding an elegant visual skylight effect that can be tuned from warm to cool white. Both options create a welcoming effect to draw in passers-by. With Interact Retail software, you can optimize the contrast depending on time of day, conserving energy when lower contrast levels are needed. You can also tune the white color of the OneSpace ceiling panel to create maximum impact.
Real-world success — how it works in practice
Boutique store Eral 55 in Milan, Italy, installed our dynamic lighting in the shop window. Independent research showed that the effect of dynamic lighting was an 11% increase in stopping power and a 19% increase in footfall.