The world of retail is evolving, with digital natives—of all ages—taking over. So you need to update and adapt—or in other words, be the retailer or brand your customers can’t live without.
Innovation is driving an evolution in shopper behavior and shopper expectations. This, along with online shopping, puts pressure on physical retailers to combine the best features of digital platforms with the benefits of physical stores.
Studies show that retailers are quickly catching on. 63% of ”retail winners” (stores with higher-than-average sales) are planning a major redesign, while 52% of stores are planning to replace existing stores with brand-new formats. That’s a lot of innovation.
So how will new technology impact the future customer experience in retail?