The modern consumers’ fast pace of life has revolutionized the retail industry, giving rise to a variety of solutions to improve the shopping experience. Today’s customers want to shop quickly and preferably in one place. Large retailers with a wide range of products under one roof meet these expectations.
A large variety of products, however, can be a challenge for efficient shopping. When customer find it difficult to locate the desired products, the ask staff for help or leave without a purchase. Therefore Castorama decided to enhance the customer journey with Interact Retail Indoor navigation.