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Castorama

Poznan, Poland

Castorama, the leading DIY and construction retailer in Poland, decided to enhance the customer journey and take the shopping experience to a whole new level by offering Interact Retail Indoor navigation.

In the first five months, the navigation feature in the app was used more than 10.000 times. This result shows how greatly our clients need it. We are proud that we are one of the first brands to significantly improve our customers’ comfort.”

- Tomasz Stefanowski, Web Development Manager, Castorama

Customer challenge

The modern consumers’ fast pace of life has revolutionized the retail industry, giving rise to a variety of solutions to improve the shopping experience. Today’s customers want to shop quickly and preferably in one place. Large retailers with a wide range of products under one roof meet these expectations.

A large variety of products, however, can be a challenge for efficient shopping. When customer find it difficult to locate the desired products, the ask staff for help or leave without a purchase. Therefore Castorama decided to enhance the customer journey with Interact Retail Indoor navigation.

The power of indoor navigation

How can you simplify and accelerate the process of finding items if the store contains over 35.000 products? Castorama has responded to this challenge and, as the first DIY retailer in the world, introduced the innovative solution of smart indoor navigation powered by LED technology.

Next to showing product information about Castorama’s assortment, their mobile app now also functions as an in-store navigation system. This functionality is similar to Google Maps, but instead of streets and places, it shows customers routes to the products they are looking for in the store. As a result, shopping becomes easier and faster, hence more pleasant. It is worth noting that the application not only improves the comfort of shoppers, but also the efficiency of staff, who can focus on other important tasks.

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