Our solution connects the Interact Retail Indoor navigation system to Albert Heijn’s product data base in one app, making it possible to locate every item that is sold in the store with a hyper-accuracy of 30 cm/1 ft.
Each light point in the store sends a unique code that is captured by the front camera of a smart device, providing the location of the shopper and combining that with the location of the product. Customers can then follow a dynamic route on a digital map that takes them to the product using the shortest route to the shelf.
The system also provides retailers with location analytics such as dwell time, footfall and density helping them to improve business and marketing initiatives.
Interact – shopping made simple
The “Find my product” app harnesses the power of connected lighting in the store by using the Interact Retail navigation system to create a dynamic locations system. Qualitative research* shows the app is highly appreciated with a high usage intention. The most important benefits mentioned by users are the convenience of being able to find a product, the speed of finding a product versus searching or asking, and being independent from others to find it. Shoppers really appreciate the app, 84% gave it a "thumbs up."
*Research by PAM research & advice, commissioned by Signify, October 2018