MediaMarktSaturn uses Interact Retail to offer shoppers real-time location-based promotions in the store, with privacy guaranteed.
Using patented visible light communication (VLC) technology embedded in each LED luminaire, a unique identification code is sent to the shoppers smartphone via the smartphone camera, which can determine the device’s location with hyper-accuracy. Shoppers must opt-in to the service by downloading the MediaMarkt store app, then when in the store, the shoppers receive real time, location-related information about specific products and attractive offers via the regular StoreGuide app.
Customers will be directed to within 30 centimeters of products through the Interact Retail indoor navigation software. Searching for items becomes a thing of the past. And privacy is guaranteed as no personal data is collected by the lighting system or Interact Retail software.
Easy Set Up
MediaMarkt was looking for a technology partner with whom to collaborate on its in-store shopper experience. According to Martin Wild, Chief Digital Officer for MediaMarkt, “We were immediately interested in LED-based indoor navigation due to its accuracy and its easy maintenance.” The flexible Maxos Fusion LED lighting system guarantees an excellent light quality, is 50% more energy efficient than fluorescent or CDM lighting and has integrated indoor navigation technology as default. Maxos Fusion also reduces the installation and maintenance costs and provides the freedom to place spots anywhere on the light line.
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