In the run up to the tournament, Signify installed connected LED pitch lighting equipped with movable dynamic entertainment lighting to highlight specific areas of the arena. Using Interact Scene management software, light shows can be triggered in an instant, with authorized users able to control individual or groups of light points via a single, intuitive dashboard.
For fans inside the stadium, this adds an interesting element to any pre-game or half-time show. For a multipurpose venue like the Johan Cruyff Arena, it also helps optimize the stadium for non-sporting performances like concerts and exhibitions, opening new revenue streams. In an age when the entertainment is no longer confined to 90 minutes, connected lighting helps to elevate the show as a whole and create immersive, unforgettable experiences.
Connected LED lighting is also appealing for international broadcasters. The quality of lighting and the ability to control it means that match coverage can be broadcast in ultra-high definition, with every gesture and movement of the players captured in super slow motion.
Stadium managers have had to wait an extra year to showcase its state-of-the-art connected lighting system to the wider sporting world. When the arena hosts its first tournament game in the summer, Interact is set to be a key player.