EDEKA is setting new standards at its flagship store with its innovative shop and lighting concept. The eye-catching design for the front of the store showcases and differentiates the Edeka brand.
EDEKA had a clear vision of their desired end state. However, sometimes initial ideas are thwarted by technical restrictions. By acting as a consultant and partner throughout the entire planning process, we co-created the lighting concept together with EDEKA and ensured the system and software implementation mirrored their original idea.
An EDEKA-blue strip of light on the façade greets customers from afar, joined by a welcoming glow that shines through the glass façade. In the entrance area, Philips Luminous textile with dynamic content helps create a relaxed atmosphere and gets customers in the mood for shopping. Efficient outdoor LED lights provide excellent visibility in the parking area and help guide customers into the store.
The foundation for all this is the Interact Retail software, which gives the store maxium flexibility, efficiency and sustainability. Developed especially for grocery stores, it offers a portfolio of software applications using connected LED lighting and state-of-the-art control technology. Sensors and preprogrammed light scenarios make managing and maintaining the system easy for Store Manager Franz Käs. And he can make individual adjustments if he wishes at any time via the Interact Retail touch panel or software app on a tablet.
Thomas Schulte and Nico Kessler from the EDEKA construction department are impressed: “We were given excellent advice and have ended up with brilliant lighting solutions for our flagship store.”
Location based marketing – MediaMarkt
MediaMarkt in Eindhoven creates a more intimate customer experience with its StoreGuide App and indoor positioning enabled by Interact Retail Indoor navigation software.
Smart supermarket lighting – Albert Heijn XL Eindhoven
See how Albert Heijn has reduced energy costs with smart lighting enabled by Interact Retail software, while delivering a superior, engaging in-store experience for customers.