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Enhance the store experience with smart LED lighting

Albert Heijn XL

Eindhoven, The Netherlands


A visit to the recently remodeled AH XL is a unique experience. In addition to a pizza chef with a stone oven and various small kitchens where chefs prepare fresh meals, Albert Heijn offers customers plenty of inspiration thanks to a wide variety of new products and fresh produce departments.

 

With the installation of connected LED lighting enabled by Interact Retail software, Albert Heijn XL can now offer the ultimate in-store experience.

Our customers enjoy a warm and lively atmosphere. Lighting color temperatures and renderings ensure that each department is displayed in its best light to entice and inspire shoppers.”


- Dijana Cicak, European Concept Director at Ahold

Customer challenge


The store is tastefully decorated using sustainable materials and the roof is equipped with 1,200 solar panels for generating green energy. Fitting the entire indoor and outdoor space with energy-efficient LED lighting while maximizing the customer experience in the store seemed to be a logical next step. And adding Interact Retail software applications to manage and control the lighting system, offered even more opportunity to improve operational efficiency and enhance the customer experience. 

From food shopping to retail experience

The entrance area, which has been transformed into a marketplace, makes a lasting impression. Local suppliers sell their goods from various small stalls. To create a real "outdoor market" atmosphere, beautiful cylindrical Philips Modular Flatmoon fixtures are fitted indoors and outdoors along the enormous glass facade. Selecon spots - which are normally used in the entertainment industry - project a leaf pattern onto the floor, as though the sun is shining through the trees. The lighting in the marketplace uses Interact Retail software to adjust intuitively throughout the course of the day in three stages: in the daytime, the intensity of the lighting is 100%, at dusk this dims to 60% and in the evening the light dims again to 30%. As a result, the customer is guaranteed a unique experience whenever they enter the store.

The lighting plan inside the store is particularly innovative compared to other supermarkets because Fresh food light recipes are used to enhance food preservation and presentation, extending shelf life and ensuring food always looks its best. All lighting is dimmable and managed by Interact Retail software.

An outdoor marketplace feel has been created at the checkout area, as well as in the entrance area of the store. Here, mini 300 Stealth outdoor fixtures ensure a pleasant daytime lighting experience, so that the transition outdoors into the parking area is as comfortable as possible. Dijana Cicak, European Concept Director at Ahold says: "The shop is extremely warm and inviting, partly due to the lighting plan. Initial reactions from customers, trade media and supermarket experts have been very positive."


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