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    Scene management

    Create immersive fan experiences


    Create a stand-out fan experience and sensational TV viewing to promote your stadium as a premium venue. Interact Sports Scene management lets you use an app or dashboard to manage stadium light shows in the bowl plus exterior architectural lighting. Flash team colors. Celebrate a home goal. Energize the crowd. And wow your fans.

    Benefits for venue operators 

    An immersive experience from
    entry to exit


    Balance lighting throughout the stadium, including the façade and hospitality areas, for a fully unique consistent experience.

    Start the experience before
    kick-off 


    Enrich the game day experience beyond the game itself by creating unique entertainment opportunities before, during and after the main event to encourage people to return.

    Use light to entertain, inform and advertise 


    Create new entertainment opportunities and generate interest in partner brands, charities or sponsors by integrating your lighting with other entertainment, sound and music systems in the stadium. 

    Generate new revenue streams 


    Scene management creates multipurpose opportunities for your venue, enabling you to generate new revenue streams by hosting different types of sports, entertainment and corporate events throughout the year, and allowing you to offer differentiated advertisement opportunities to sponsors and nurture new share value models.

    Benefits for fans

    Make the stadium an entertainment destination


    Offer fans a unique experience inside the stadium by using lighting to create dynamic entertainment shows, differentiated hospitality areas and a fully immersive fan experience.

    Make the experience memorable


    Wow audiences with dynamic lighting whether they’re attending the event or watching on TV. Heighten emotions with thrilling light shows. Synchronize lights with music, and other visual effects, such as laser shows and projection. Flash team colors when the home team scores.
    Interact Sports Scene management video
    See how Interact Sports Scene management uses stadium lighting and integrated stadium systems to create stand-out fan experiences that wow spectators before, during and after the main event.

    How Scene management works


    Scene management software controls and triggers lighting scenes and effects over the stadium’s connected lighting infrastructure. Open protocols and API enable the software to be integrated with other systems in your stadium, such as audio and visual programs, allowing lighting to be synchronized with other entertainment, safety management systems throughout your stadium.
     

    Light settings, including colors and effects, can also be customized to support the team colors or unique event theme. Preset light shows can be stored on the Interact platform and activated instantly. And, visiting lighting designers can be given authorized permissions to program special light shows for one-off events.
     

    Scene management can control lighting on the pitch, around the bowl, inside the stadium, and even on the façade, allowing you to build a fully customized and differentiated fan experience from entry to exit.

    Open protocols and API


    Open protocols and  APIs enable integration of Scene management software with other stadium entertainment and IT systems, enabling lighting cues to be synchronized with a wide range of activities. The APIs also enable you to share access to stadium lighting control with approved third parties and software developers who could create additional apps or services to drive innovation in fan experience or stadium operations.

    Featured case studies

    • A focus on fan experience and new revenue streams – Optus Stadium

      A focus on fan experience and new revenue streams – Optus Stadium

    • Fan experience and easy control – Allianz Stadium

      Fan experience and easy control – Allianz Stadium

    Learn how Interact Sports Scene management software can help you

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